Market Size and Competition Pattern of Soybean Products in China in 2019 (with Industrial Policies)
Soybean products are beans, adzpea, green bean, pea, broad bean and other beans as the main raw materials, processed food, mainly including tofu, tofu silk, soymilk, soymilk powder, beancurd skin, oil skin, dried beancurd, beancurd bamboo, vegetarian chicken, vegetarian ham, etc. In recent years, the soybean product industry has been strongly supported by the state, the market scale has been expanding, but the soybean product production and development level is not balanced, and the market is segmented regionally.
The state strongly supports the development of the soybean product industry
Soybean product industry as agricultural and sideline products processing, is conducive to the upstream agricultural efficiency, farmers increase income, and as a healthy consumer food, its development has always been attached importance to and strong support by the state. The State Council, the Ministry of Agriculture and Rural Affairs and other departments have issued a series of supporting regulations and policies, including the Opinions on Deepening Reform and Strengthening Food Safety issued in 2019, the Implementation Plan of the Soybean Revitalization Plan and other industrial policies. The Outline of Food and Nutrition Development of China (2014-2020) released in 2014, the Outline of Healthy China 2030 Plan released in 2016 and other favorable nutrition consumption policies for the development of soybean food.
Source: China Business Industry Research Institute
The soybean product market is expanding
With the improvement of living standards and the acceleration of the pace of life, modern people's demand for food began to develop in the direction of nutrition, health, safety, delicious, convenient, and so on. Soybean products have essential minerals such as calcium, phosphorus, iron and other human needs, and contain vitamins B1, B2 and cellulose. The consumption of soybean products has been growing in people's diet consumption. According to the data "2019 China Soybean Food Industry Status, Trends and Suggestions" released by the Soybean Products Professional Committee, the sales volume of the top 50 soybean products enterprises in 2018 was 23.371 billion yuan, an increase of 48.8% compared with 15.703 billion yuan in 2014, with a compound annual growth rate of 10.5%. It is expected that the sales volume of the top 50 soybean products enterprises will exceed 25 billion yuan in 2019.
Data source: Soybean Products Professional Committee, Zhongshang Industrial Research Institute collated
Industry competition pattern analysis
1. The development level of soybean products is unbalanced, decreasing gradually from southeast to northwest
The development of soybean products is affected by economic level, dietary habits, population density and other factors. The eastern, central and southern regions of China have the characteristics of traditional soybean product consumption, developed economy and high population density, and the consumption level is relatively high, so the soybean product production is relatively developed. While to the west and north, the economic level gradually decreases, the population density decreases, and the output, technical level and types of soybean products all show a downward trend. According to the data of the Soybean Products Committee, the top 50 soybean products manufacturers in 2018 were relatively concentrated in eastern, central and southern China: East China had the largest number of enterprises, accounting for 44%, North China 12%, South China 9%, Central China 14%, Southwest China 11%, Northeast China 7%, while Northwest China only accounted for 3%.
Data source: Soybean Products Professional Committee, Zhongshang Industrial Research Institute collated
2. Regional segmentation of soybean products market, low market concentration
Soybean products, especially fresh soybean products, have a short shelf life, and transportation and storage need refrigeration conditions, so fresh soybean products manufacturers are basically in their own production base as the center, a circular radiation around, radiation radius and soybean products preservation time and transportation capacity related, usually 150-300 kilometers. The limitation of radiation radius has reduced competition among producers of fresh soy products in different regions, resulting in a fragmented market. At the same time, the differences in production technology and taste of soybean products in different regions further lead to the regionalization and block distribution of soybean products market.
In the competition, Chinese bean products industry gradually forms a number of large-scale local brand enterprises, these scale enterprises quickly occupy large cities mainstream market, and play a demonstration and lead role in the national bean products industry development. However, due to the imbalance of regional economic development and the differentiation of urban and rural consumption levels, as well as the low entry threshold of the soybean products industry, the products produced by small workshops and small enterprises still occupy a certain market share, and will coexist with large-scale enterprises in a certain period of time, and the industry concentration is generally low.
3. The market share tends to concentrate on large enterprises, and the brand influence gradually increases
From the development process of soybean products industry, the industry competition will eventually show the trend of resource concentration to large enterprises. As food safety is directly related to the health of consumers, the supervision of government departments on production enterprises and the supervision of public opinion are increasingly strict. Small enterprises will be gradually eliminated from the market due to the substandard environmental protection or food quality and safety and the lack of influential brands. In addition, although consumers choose soy products mainly for the consideration of convenience, their requirements for taste and taste are not reduced, which requires enterprises to carry out continuous research and development, and constantly introduce new varieties while improving product taste, so as to increase consumer loyalty. With the advantages of good product quality, diversified varieties and standardized management, large enterprises will continue to strengthen their competitive advantages in the industry, and their market shares will become increasingly concentrated.
(Source: China Business Information Network)
